Since its creation in America in 1971, the video game has proliferated throughout the world at remarkable speed. In less than 30 years, the video game has established a dominant position in the global entertainment market, in a format that transcends age and gender.

Rapid progress in computer technology has without doubt been the single most important factor contributing to the spectacular growth of the video game. First from black and white to color, then from 2-D to 3-D, the video-rendering technology used in video games has improved to the point where it now rivals film in terms of picture quality. In the rush to develop superior video-rendering technology, however, the real essence of video games"the element of excitement and enjoyment"has too often been overlooked. In other words, there has been a tendency to place too much emphasis on video rendering. In addition, the competition generated by explosive growth in mobile devices (primarily cellular phones) and Internet technology has drastically affected sales even of video-game software specially designed for the latest hardware systems. As a result, the domestic video game market has been contracting over the last few years.

At the same time, the anticipated mass take-up of broadband technology in the near future will take video games to a completely new level, combining multiple forms of media such as video, audio, and animation. The reborn digital entertainment content will transcend the boundaries of the conventional video game. There will always be demand for stimulating and enjoyable entertainment, and provided that games fulfill these criteria, the digital entertainment industry (which includes video games) can look forward to continued diversification and growth. At cavia, we see this technology as offering a business opportunity of considerable potential.

Our mission at cavia is to return to the essence of digital entertainment, that is, to games that score well among users in terms of interactivity, action, and communication, in addition to video rendering. We want people to be able to experience for themselves the thrill and enjoyment of digital entertainment. This sense of purpose is our driving force to meet the challenges that lie ahead.

The word cavia comes from the phrase "Computer Amusement Visualizer." As a production group boasting the finest and most talented production staff, cavia's mission is to bring the excitement of the digital entertainment of the new computer society to the world.

All cavia staff members boast extensive experience and expertise in the planning, development, and marketing of gaming software and other forms of digital entertainment. In addition to internal staff, the development process at cavia incorporates external developers and outside staff to create an overall structure that is both efficient and up-to-date in terms of emerging trends and new developments.

cavia strives to create topical interest and non-core profit areas by developing a media mix.

At cavia, we often bring in highly talented producers, sometimes from other industries, in order to keep our digital entertainment output fresh and exciting.

Liaison among developers in the AQ interactive Group generates synergy in the establishment of an effective development environment, and also enables the Group as a whole to encompass the full range of available genres of development fields.